If you operate in the food space and offer branded products and/or if your company name is valuable, please  read this entry.  Beginning on March 26, 2013, you will be able to record your trademarks with the Trademark Clearinghouse, which will help protect your marks from being registered as a domain name with a new generic Top-Level Domain.  The new Trademark Clearinghouse will notify owners who record their trademarks with the Trademark Clearinghouse when a domain name under a new gTLD is filed that is identical to the owner’s trademark.

Why record your trademarks with the Trademark Clearinghouse?

If you record your trademark with the Trademark Clearinghouse and someone attempts to register a domain name under any gTLD that is identical to your mark, the Trademark Claims Service of the Trademark Clearinghouse will issue a notice to the potential registrant notifying it of your trademark. If the registrant then proceeds with the registration process, the Trademark Clearinghouse will notify you so that you can take appropriate action.

Another benefit of Trademark Clearinghouse recordation is that those who record their marks will have the benefit of “Sunrise Services.” Sunrise Services allow those who have trademarks registered with the Trademark Clearinghouse to register domains for a specified gTLD that match their trademarks for a period of at least 30 days before the general public.

What trademarks can be recorded with the Trademark Clearinghouse?

If your trademark is registered with the United States Patent and Trademark Office (“USPTO”), you can record it with the Trademark Clearinghouse (the Trademark Clearinghouse will not record marks that are the subject of a pending application). The Trademark Clearinghouse will also record trademarks that have been validated through a court of law or other judicial proceeding; trademarks protected by a statute or treaty; and, other marks that constitute intellectual property may be recorded in the Trademark Clearinghouse by arrangement with a registry.

The Trademark Clearinghouse’s recordation service is only available for trademarks consisting of textual elements, i.e., letters, words, numerals or typographical characters. Marks consisting solely of design elements cannot be recorded with the Trademark Clearinghouse.

For more information about the Trademark Clearinghouse, please see Andy Goldstein’s Article: New Trademark Clearinghouse Offers Protection for Your Trademarks in Cyberspace